On Saturday the 18th of January WIT Training hosted the European Launch of C4's carbonated energy drinks, and what a day it was! We kicked things off with a VIP experience for 20 lucky guests who enjoyed a workout and extended meet and greet with four times Fittest Man of Earth Mathew Fraser and five times CrossFit Games Athlete Brooke Wells. We then opened our doors to a further 150 guests who joined for a Q and A with the C4 Athletes hosted by the legends @gus.wittraining and @faisalPMA and unlimited sampling of C4's incredible selection of carbonated flavours.
Some of the audience then fancied their chances at taking on a WOD challenge to win vouchers to spend at our @wit.fitness shop upstairs. After a brutal assault bike and burpee sprint our winners were crowned and high 5s were dished out from the Champ. Every attendee then got to meet both the C4 athletes and have some one-on-one time whilst chowing down on the unbelievable menu of food from HECK UK.
At WIT we love to bring our community of the fitness obsessed obsessed together to enjoy incredible events and this one did not disappoint. Thank you to CellucorUK for collaborating with us and putting on a day that we will not forget.
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