WIT Evolution: One Year On
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
WIT IS TRAINING
Rebuilding, reconnecting, and redefining training culture.
It’s been one year since WIT returned to the market.
A year since we brought the brand back, reconnected with our community, and reignited the fire behind everything we do.
From the launch event that packed out Protein Studios to taking our Residency workouts on the road, this first year has been a reminder of what WIT really stands for; people united by training.
As we look ahead, our founder Dan Williams reflects on the past year and what’s still to come.
"It's hard to believe it's been a year since WIT returned to the market. When we brought the brand back, it was not just about re-launching a product collection but it was about reconnecting with our community. Over the last 12 months, we have been blown away by what we have created together:
- Over 1000 people came through the doors at our launch event, setting the tone for our next chapter.
- We took WIT on the road, running our signature residency workout in gyms across the country.
- We shared some stories that inspire us most through our "training changes lives" campaign.
- We celebrated Women in strength and the fitness community with our Kintura range launch.
- And, most recently, we trained alongside 1500 people at the WIT x Nike activation in Battersea.
As well as the first year back for WIT, it was the first year back for Sam and I as founders and it has reminded me why we started this in the first place: training changes lives and it also brings people together like nothing else. That human connection, that room full of people sweating together and encouraging each other, will always be our USP.
As we look ahead, the mission is clear, to build the best performance apparel brand in training and work with the best footwear brands in the sector, for the men and women who live this lifestyle every single day. We will continue to do this through our physical activations, with our next one being at the end of November alongside Nike.
We will also be launching our most advanced product collection yet, which we can't wait to share with you."
