WANT IT. WORK FOR IT. BE READY FOR IT.PUSH IT.
FOCUS ON IT. WHATEVER IT IS. WHATEVER IT TAKES.
WE ARE HERE FOR IT. THIS IS IT.
THIS IS WIT.
WANT IT. WORK FOR IT.
BE READY FOR IT.PUSH IT.
FOCUS ON IT. WHATEVER IT
IS. WHATEVER IT TAKES.
WE ARE HERE FOR IT. THIS IS IT.
THIS IS WIT.
WANT IT. WORK FOR IT.
BE READY FOR IT.PUSH
IT.FOCUS ON IT.
WHATEVER IT IS.
WHATEVER IT TAKES.
WE ARE HERE FOR IT.
THIS IS IT.
THIS IS WIT.

The Uruz, a Nordic symbol of; survival, endurance, strength, independence and persistence. It epitomises WIT and has been our rune since 2014.

Training is not simply something you do to keep fit. It is a lifestyle which inspires you to live better. It is a point of connection, and a leveller between differing sports, demographics and economics. WIT celebrates the evolution of training. Our mission is to change as many lives as possible by connecting more individuals to the positive physical and mental benefits training galvanizes.

Launched in 2014 by founders Dan Williams and Sam Kitching through their passion for fitness. WIT was an early pioneer of the CrossFit movement; celebrated for bringing a community of brands, athletes and fitness obsessed together through the positive power of training.

We recognise that training is not static. WIT is in a constant state of evolution, and as we take a progressive approach to the future of the sport we let our founders mission of changing as many lives as possible through training inspire us.

WIT Never Stand Still